Why Customers Choose Us

Our Reputation of Honesty and Integrity. Providing The Right Solutions at a Fair and Reasonable Price for all your water needs, creating Our Point of Difference

We are your family-owned and operated Local area Water Treatment Company with 40 Years of Industry Experience. We work with honesty and integrity. We are your neighbors. We are part of your community and town. We'll see you at the grocery store or the local gas station. We greet you with pride and warmth, knowing we did right by you and your loved ones.

We are not a “Dedicated Dealer” or “Franchise,” so we have no quotas or hard selling.
We provide unmatched Service and Technical Support in the area.
We Support, Train, and help others in the industry.
We are a part of your community and are active in the communities.

Our team is explicitly dedicated to water treatment services:

Water Softeners, Water Conditioning, UV Systems for Well Water Problems, Various other Water Treatments, Reverse Osmosis, Installation, Service, Supplies, Maintenance, Repairs on most models and systems, scheduled Maintenance, Salt Deliveries, and much more.

We Specialize in PFOA and PFOS Solutions

PFOA and PFOS, the forever (cancer-causing) chemical issues, are our concerns and have been over the past several years. We are here to answer your questions and concerns and provide solutions. We are an approved state Vendor. Private Well Contaminated Well with PFAS? We can assist you if needed with the State Spillfund Act.

We are dedicated to NJ Residence:

We are dedicated to educating everyone on water issues and their effects—members of our team fight for NJ in Washington, D.C., for better water quality for all. Various members of our team also give speeches on water quality to groups.

Our Points of Difference From The Competition...

Our Customers are our main priority.
Customer Service is also our expertise.
We Do Not have Monthly Quotas.
We sell various brands and products to fit our Customer’s needs. We do not make our Customers fit into the Products we carry; We Fit the products to our Customer’s Needs.
A Full Team of Professionals: Installation Specialists and Water Treatment Professionals.
We do our homework to assist you with any questions or roadblocks with your water issues.
One of the owners Vinnie Murino, formally with "Advanced Water Softening & Siemens USA," has over 40 years in the industry. He is specialized in large Commercial Projects and Residential Systems. Vinnie is known in the industry as the answer man. He assists vendors and others in the industry and is one of New Jersey’s Top in Water Treatment. Many thanks to his dad Lou “who was once known as the legend,” who helped develop Vinnie in the early days.
Need a testing lab? We can give you a few recommendations for the state-licensed testing lab. We can arrange phone calls and appointments for you.
Our relationships are of the utmost importance to us.

Our concern is with the bigger picture, “Our Reputation.” We are always happy to assist customers, some of whom we never met. Why? Unlike most companies, if we can resolve a problem over the phone, Saving the Customer the expense of a Service Call, then we do that.

We Do not "OVER-SELL"

Too Many Times, we are asked to give customers a quote because they were told: "They need a new system." Once we looked over the system and ran diagnostic tests, 97% of the time, the system only needed a part, simple adjustment “or” nothing was wrong with the system. We will never be that "company" We always operate with honesty; we will never sell you something you do not need. We always take the time to explain every option available to You, the Customer, thoroughly.

The Price we quote is the Price we Quote!

We are Dedicated to Excellence in all we do, in every aspect of our lives. When we give you a Price, you can be confident that OUR First Price is our best Price. We are always fair and reasonable, providing quality equipment, installation, customer service, and warranties. We do not just sell equipment. We sell service and our reputation.